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©2004
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Meet Joe Girard Joe Girard was honored by the Guinness Book of World Records for selling more cars than any single person in history, 12 times achieving the top vehicle sales in the world. In his best year he sold 1425 units, all retail (no fleet sales). His secret weapon? Greeting cards. Employing two assistants out of his own pocket, “Joe sent out nearly 13,000 greeting cards a month to his customers, celebrating everything from Halloween to Groundhog Day,” according to the Detroit News. People define success in many ways. In this case, it cannot be redefined as anything less than spectacular. Joe Girard proved, without question, that greeting cards inspire
customer loyalty. These are simply facts. (It does not matter whether you sell cars or not.) Of course, it was not the paper or colorful ink that did the trick. It was a man who cared enough to recognize and honor his customers birthdays, anniversaries and holidays. The simple act of sending greeting cards aroused a sense of loyalty in his clients. More important for our purposes, Joe Girard did not have an automated system for sending the cards or remembering birthdays and anniversaries. That is why he employed two assistants. Our greeting cards, while beautiful, represent only a fraction of the value of this business concept. They are simply the visible benefit (tip of the iceberg). The engine that drives this powerful business tool is the technology that makes this nearly effortless for you. See also: The $5.00 Solution™ Or go directly to the My
Greeting Card Website.
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