©2004 Claude T. Hawkins (All Rights
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©2004
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Let’s imagine,
for a moment, that This means that greeting cards are the ultimate business
tools Hurray for greeting cards!!! What could be better? How about this concept? Any photo on your computer can be uploaded in about 20 seconds. The greeting card company prints the image inside the card, in bright vibrant color, next to your message. If you want fanatically loyal clients, and
multiple referrals, Scene #1: You take a digital photo of your clients standing in front of their new house. You ask them — “Why don’t we send this picture to 10 of your closest friends?” Scene #2: You take a digital photo of your customers standing in front of their new car, or their new boat or their new recreational vehicle. You ask them — “Would you like me to send this picture to a few members of your family?” Here is the really fun part
— check back with your clients in about 10 days.
Could anything be more simple and effective? Not really. The potential is limited only by your imagination:
Armed only with an inexpensive digital camera, a shrewd businessperson
could double his or her bottom line, if they utilized greeting cards
correctly. Is this merely hyperbole? This works — way beyond
your expectations.
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